If I had it my way
every ad would be a
Post-it note.

Handwritten, headline focused, and stuck onto individual foreheads. I still think that’s a great campaign for Post-it. For every other client and every format, I write sticky: scroll-stopping, eyeball-grabbing; sticky. It turns out sticky is a great way to write headlines, taglines, and every other kind of line your campaign needs. Take a look at what sticky has done for my clients. Maybe we can talk about what it might look like for you.